Selective Insurance Company of America

Multi-Media Marketing Specialist

US-NJ-Branchville
Experience (Years)
3
Category
Marketing
Status
Full-Time Regular
FLSA Status
Exempt/Salaried
Job ID
5485
Travel %
0-5%
Auto Reimbursement
No

Overview

Come join our team! Working in a fast paced, corporate environment, the Multi-media Marketing Specialist will be tasked with developing and executing innovative marketing communication campaigns for management, agents and consumers leveraging multiple channels and solutions. Staying abreast of current and new marketing and industry trends, this specialist will make recommendations and implement new technologies to facilitate solutions where appropriate. Utilizing PowerPoint, online, audio, visual, print and other communication vehicles and resources to facilitate marketing strategies, this role will develop cutting-edge, high-impact corporate branded presentations for executives and business units. A strong design background will aid in the creation of multi-media solutions. Builds and maintains solid relationships with business clients to drive the success of marketing goals, tactics, and strategies. All job duties and responsibilities must be carried out in compliance with applicable legal and regulatory requirements.

Responsibilities

  • Assist in implementing agent and consumer driven marketing strategy and communication plans to ensure consistency of messaging, and alignment with the company’s strategic vision and goals. Proactively shares marketing communication plans and vehicles with appropriate stakeholders, including internal audiences. Ensure all marketing communication strategies enhance Selective’s brand position. Utilize multi-channel marketing communication solutions targeted to different audience segments/needs.
  • Utilize measurement processes to gauge marketing communication success and enhance responsiveness of different agent and customer groups and measure return on investment. Utilize functional metrics and measurement processes as a critical success factor. 
  • Collaborate with the Strategic Business Units, the Strategic Operations Group and field staff to develop and deploy marketing strategy and tactics that support their agency management plans and the company’s strategic vision.
  • Design, write and edit marketing communication vehicles including electronic and print collateral materials, presentations, internet/intranet sites and other communication and marketing vehicles. Ensure clear/precise writing and design, and audio-visual elements, thorough/persuasive verbal communications and simple but high-impact group presentations and/or materials.
  • Utilize innovative video, graphic, internet/intranet solutions to support marketing communication strategies of agents and consumers. Take traditional and digital photographs for printed materials, Internet/Intranet and other marketing communication purposes.
  • Maintain positive relationships with management and internal/external business clients. Work in partnership with the Communication and Marketing Communication teams to ensure consistent messaging to all key audiences.
  • Focus on successful achievement of the strategies and key initiatives at the individual, departmental and corporate levels. Manage challenging workload and competing priorities.

 

Qualifications

  • Keeps abreast of industry emerging practice and best-in-class marketing, communication initiatives, and strategies.
  • Must have a thorough understanding of the insurance business model.
  • Thorough knowledge of Word and PowerPoint software.
  • Must be creative and proactive and possesses a strong results-driven business orientation in developing and executing marketing communication strategy.
  • Must have good interpersonal skills and be a good listener.
  • College degree in marketing or related field preferred. 
  • 3+ years of experience in marketing creating/developing marketing materials brochures, presentations, and other written, video, or graphic materials.

 

Selective is an Equal Employment Opportunity employer. Selective maintains a drug-free workplace.

 

 

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