Selective Insurance Company of America

Marketing Project Leader - Customer Insights

US-NJ-Branchville
Experience (Years)
5
Category
Marketing
Status
Full-Time Regular
FLSA Status
Exempt/Salaried
Job ID
5555
Travel %
0-5%
Auto Reimbursement
No

Overview

The ideal candidate will have experience leading Insights projects; helping to develop and deploy the strategy, tactics and processes to discover target areas to help create operational and creative plans to drive profitable growth; and cultivating metrics to gauge success of marketing campaigns and initiatives.  Through research, analysis of the marketplace, consumer behaviors and agent insights, this will help discover target market segments and the products/services that will attract and retain customers.  Working directly with the rest of the Marketing team, this individual will help ensure Insights and Marketing strategic plans align and support the company’s goals.  This individual will collaborate with other business units, and be charged with creating reports and dashboards that relay critical measures, metrics, and insights to leaders throughout the organization.  All job duties and responsibilities must be carried out in compliance with applicable legal and regulatory requirements.

Responsibilities

  • Assist with the development and implementation of a marketing strategy aligned with company business objectives based on a tailored set of functional expertise used to achieve strategic goals focusing on profitable growth and retention. Ensure all marketing and communication strategies enhance Selective’s brand position. Utilize multi-channel marketing communication solutions targeted to different audience segments/needs.
  • Utilize measurement processes to gauge marketing and communication success and enhance responsiveness of different agent and customer groups and measure return on investment. Utilize functional metrics and measurement processes as a critical success factor. 
  • Capture marketing insights by supporting the market research and competitive intelligence process to sustain the company’s marketing strategy.
  • Collaborate with the Strategic Business Units, the Strategic Operations Group and field staff to develop and deploy marketing strategy and tactics that support their agency management plans and the company’s strategic vision.
  • Develop, design, write, edit and deliver marketing communication vehicles including electronic and print collateral materials, presentations, internet/intranet sites and other communication and marketing vehicles. Ensure clear/precise writing and design, and audio-visual elements, thorough/persuasive verbal communications and simple but high-impact group presentations and/or materials.
  • Utilize innovative video, graphic, internet/intranet solutions to support marketing and communication strategies of agents and consumers.
  • Work in partnership with the Communication and Marketing Communication teams to ensure consistent messaging to all key audiences. Work to ensure “Marketing” is seen as a true business partner with other business areas throughout the company. Establish and leverage substantial and influential relationships with management and business clients as well as other important external marketing partners, trade organizations and industry influencers.
  • Support staff in execution of the department’s strategies and key initiatives. Assist with preparation and management of the department’s operating and expense budget.

Qualifications

  • College degree in marketing or related field preferred. 
  • 5+ years of experience in marketing creating/developing marketing materials brochures, presentations, and other written, video, or graphic materials. 
  • Keeps abreast of industry emerging practice and best-in-class marketing communication initiatives and strategies.
  • Must have a thorough understanding of the insurance business model.
  • Demonstrates a hands-on management style, performs with excellence maximizing the talent of a small flexible staff committed to a very high level of responsiveness.
  • Has ability to think/plan strategically 
  • Must be able to manage outsourced firms, vendors and other high-value providers in a seamless way that best supports Selective’s business unit success.

 

Selective is an Equal Employment Opportunity employer. Selective maintains a drug-free workplace

 

 

 

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